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First Circle

Less material. More recycled content. A closed loop cycle.

Plastic packaging has never been more important but has never seen more scrutiny. We design for less material, more recycled content and a closed loop cycle — backed by ISO 14001 and BRCGS standards, audited at every site.

Our approachIndustry firsts

  • 30%+

    Recycled HDPE content

  • 350m+

    Bottles produced per year

  • 4

    ISO-managed sites

  • 2007

    World-first rHDPE in dairy

How we drive sustainability, daily.

Four areas of progress, embedded in how we design, manufacture and deliver every bottle we ship.

  • Recycled content

    rHDPE up to 50%

    We pioneered the introduction of recycled HDPE to the dairy industry in 2007 — a world first. Today we produce bottles with an rHDPE inclusion rate of up to 50%, creating a sustainable circular economy for bottle production.

  • Lightweighting

    Less plastic. Same strength.

    We strip weight out of a bottle without losing the strength, top-load or shelf-life the customer needs. Less material per pack means less plastic on the shelf, less in transit, and lower carbon for the whole supply chain.

  • Closed loop cycle

    Waste back into the line.

    We recycle excess material on-site and sell back waste products to suppliers so it re-enters the value chain rather than leaving it. Where supply chains allow, closed-loop programmes return packaging straight back into our bottles.

  • Lower carbon transport

    Mega trucks. Implant production.

    Mega trucks reduce the number of trips needed. Our implant model goes further — manufacturing inside the customer’s filling site, removing transport miles altogether. Both meaningful for the carbon footprint of a finished pack.

Closed-loop production at a customer site

Closing the loop on rigid plastic packaging.

We design every line to feed back into itself. Recycled HDPE in, lightweighted bottle out, excess material returned to suppliers, and where the supply chain allows it, packaging coming back into the loop.

  1. 01

    Recycled HDPE in

    Post-consumer HDPE blended into the parison at inclusion rates up to 50%.

  2. 02

    Lightweighted bottle out

    Less material per pack, no loss of strength, top-load or shelf-life.

  3. 03

    Excess back to suppliers

    Off-cuts and excess recycled on-site and sold back to suppliers for re-use.

  4. 04

    Closed-loop returns

    Where the supply chain allows, packaging returns straight into the production loop.

Industry firsts in sustainability.

Four moments where our R&D shifted the wider industry forwards.

  • 2007

    Recycled HDPE for dairy.

    A world first — we introduced rHDPE to the dairy industry, opening the door to closed-loop milk packaging at scale.

  • 2012

    Lightweighting at scale.

    Lightweighting introduced to the UK dairy sector. Material savings without sacrificing strength or shelf-life.

  • 2013

    30% rHDPE four-pint.

    The first four-pint milk bottle made with 30% recycled material. A UK industry first.

  • 2014

    Licensed in Australia and NZ.

    Our lightweight bottle design licensed to dairy producers in Australia and New Zealand.

Quality and environmental management, certified.

  • ISO 9001

    Quality Management System

    Recognised quality management across every site and every line.

  • ISO 14001

    Environmental Management

    Environmental management embedded into our day-to-day operations.

  • BRCGS

    Global Standard for Packaging Materials

    BRCGS-certified packaging for food and consumer goods customers.

Where to next.