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First Circle

Case studiesFood & drink · rHDPE

Rolling recycled content across a full bottle range.

A staged move to recycled HDPE across a food and drink range, hitting sustainability targets without changing the line.

  • SectorFood & drink
  • ServiceMaterial innovation
  • MaterialrHDPE
  • RangeFull rollout

The challenge

A food and drink group wanted to raise recycled content across a whole range without disrupting filling lines or changing pack performance. The change had to be invisible to the consumer and to the line.

What we did

  • 1Trialled recycled HDPE blends against the existing pack spec.
  • 2Validated colour, strength and fill performance on the customer line.
  • 3Phased the change in across the range to manage supply and risk.
  • 4Locked the spec and scaled to full production.

“We hit our recycled-content targets without a single change to our filling line.”

Sustainability lead, food and drink group

The result

Recycled content raised across the full range, with no line changes required and pack performance held throughout. A meaningful sustainability gain delivered without disruption.