Case studiesPersonal care · R-PET
A clear R-PET range with up to 50% recycled content.
A multi-line personal care rollout that hit recycled-content targets without losing the clarity the brand is known for.
- SectorPersonal care
- ServiceMaterial innovation
- MaterialR-PET
- RecycledUp to 50%
The challenge
A personal care brand wanted recycled content across a clear PET range without the haze, tint or quality drop that recycled material can introduce. Shelf presence mattered as much as sustainability.
What we did
- 1Sampled recycled PET sources against the brand’s clarity benchmark.
- 2Tuned the blend to hold clarity at up to 50% recycled content.
- 3Validated across multiple lines and pack formats.
- 4Rolled out in stages to protect supply and consistency.
“We did not think we could get to 50% recycled and keep it this clear. They proved us wrong.”
The result
A clear R-PET range with up to 50% recycled content, rolled out across multiple lines with the clarity and shelf presence the brand needed fully intact.
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